Comme Des Garcons Secrets

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into The most influential trend houses on the planet. Its global success wasn't developed through common internet marketing or mainstream tendencies, but through a Daring philosophy: challenge the norm, split conventions, and let originality discuss louder than acceptance. This unconventional method turned the foundation for CDG’s all over the world growth.

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CDG received Worldwide attention by presenting garments that rejected regular Tips of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the interest of world manner editors and prospective buyers early within the nineteen eighties.

This worldwide visibility strengthened the CDG Hoodie identify and attracted loyal prospects from each and every corner of the whole world.

The 1995 "Rest" selection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed photos of the gathering with images taken at Auschwitz concentration camp, along with the controversy received Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and recognized as a corporation in 1973. The brand's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").

The 2006 autumn/Winter season collection dealt with the idea in the persona,[15] the different ways to present one's self to the planet. Fusing tailored menswear with feminine elements such as corsets and flower printed costume fabrics, Persona was A further selection that put together the feminine Together with the masculine.

CDG constructed a robust distribution method by positioning its items in major luxury vendors like Dover Street Current market, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model usage of elite consumers globally though preserving its artistic integrity.

In 2017, the corporation launched a whole new fragrance, Concrete, and marked its start within the US that has a meal curated through the artist and chef, Laila Gohar.

Each individual shop was made as an inventive space, improving CDG Hoodie's name for innovation and offering consumers an immersive retail practical experience.

With the rise of online shopping, CDG expanded its get to by presenting collections through official and partnered e-commerce platforms. Social media and vogue communities served distribute the brand’s identity, creating pieces such as the Enjoy Coronary heart tees and Converse Comme Des Garcons sneakers viral around the globe.

The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on the planet, aiding CDG achieve worldwide mainstream visibility even though remaining correct to its edgy creativeness.

Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, often more like artwork installations than vogue demonstrates attained throughout the world media coverage, reinforcing the brand's standing for groundbreaking creative imagination.

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The business also creates a line of agendered fragrances, most of which might be unconventional on this planet of perfume and aligned Using the models of its garments.[six]